Karen Hoekstra is the founder and driving force behind k’pure naturals, a Canadian-made wellness and skincare brand rooted in authenticity, integrity, and intentional self-care. With a background as a personal trainer and entrepreneur, she has built a brand and a life centered around strength, wellness, and purpose. Beyond her success in business, Karen is a motivational speaker and coach who empowers others to embrace progress over perfection. Through her Strong, Not Perfect workshops and one-on-one coaching, she helps individuals bridge the gap between knowing what they want and actually creating it, whether in business, wellness, or personal growth. Her approach blends practical strategy with mindset transformation, drawing from her own journey of resilience, sobriety, and rebuilding. Karen's coaching style is equal parts motivating and real, helping people take bold, aligned action toward their goals while showing up as their most authentic selves.