Hi, I’m Diego, founder of AXIONE — a boutique marketing consultancy helping purpose-driven entrepreneurs and hospitality brands turn vision into measurable growth through strategy, automation, and creative execution.

Before launching AXIONE, I spent over a decade leading marketing and digital transformation projects for major brands and media companies in Latin America. My last role was directing the development of the first fully digital channel for one of Mexico’s largest television networks — a project that taught me the true impact of innovation, collaboration, and storytelling at scale.

After years in the fast-paced media world, I reached a point where success no longer felt like fulfillment. I decided to move to Canada in search of a new perspective and a more meaningful way to create impact — a decision that completely reshaped my perspective. It was here that I rediscover my passion for the hospitality and tourism industry, an ecosystem built on connection, experience, and authenticity.

That shift reignited my passion for creating meaningful impact through business. With AXIONE, I now help entrepreneurs and hospitality leaders build marketing ecosystems that are both strategic and human — simplifying operations, enhancing visibility, and empowering sustainable growth. My mission is to support founders who share the same belief: that great businesses don’t just grow — they make the world a little better through the experiences they create.